Is having a website enough?

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Each passing day, much emphasis is being put on companies to transform to include having an online presence. Truthfully speaking, research shows that more than 3.8 billion mobile users across the globe spend more than 3 hours a day browsing the internet. Having a well designed and customized website for your company you could easily say, ” well, now we are online and that means more revenue.” Sad enough the truth is the opposite especially if your company is still new in the market. It is easier for well established brands to simply have a website as many people are already searching for them on the internet. The moment you have a website, you have made a milestone in the same manner in traditional marketing having a physical office was important. Can you imagine having a wonderfully designed artistic office selling the best products, yet no one knows about it? How would it be like running an expensive office with quality products yet in a day only two or three individuals passing by notice and drop by? You probably decide to do marketing to publicize your brand and help me find your office. You would realize that probably you need to do flyers or a billboard or posters or any other means to ensure the word about your company is out there.

The Website works almost in a similar pattern that after having one online, you need to ensure that those browsing the internet find it. Now the question is how? First before we address the question of how, ensure that your website meets the following standards found in Web Performance Guidelines ( Section 508-US or WCAG 2.1). The Guidelines are as follows:

  1. Accessible to people with disabilities- Some internet users depend on screen readers. Be mindful of them.
  2. Protection from discrimination lawsuits – Your website shouldn’t discriminate people especially based on their disabilities.
  3. Better Search Engine – The article will address this more today.
  4. Greater overall usability- With usability comes Perception, Operation, Understandable, and Robustness (Accessibility). Accessibility involves several things such as Content Switching ( does the website work well on different devices?) , Order of Content meets the Level A 1.3.2, The orientation meets level 1.3.4 where the content does not restrict its view and operation to a single display on orientation on different devices, and the motion actuation which doesn’t limit the way of interaction.
  5. Future proof for yourself – Technology keeps transforming each passing day.

A well designed website goes through a phase as indicated below;

Phase1: Analysis. This involves a discussion between the client and website design/ development company where the purpose, goals and audience are extensively discussed.

Phase2: Planning. This involves the designers coming up with the sitemap, website structure, and technologies used.

Phase3: Design. Involves Wireframe models, Visual Style and Usability ( UX, UI)

Phase4: Content. Involves copywriting, photos and videos and Search Engine Optimization.

Search Engine Optimization: SEO ensures that your website is found on the internet just in the same manner traditionally there were directories. This involves

On Page SEO
Developing your responsive website, requires search engines in mind. From links to images, there is a need to ensure it is optimized for Google and other search engines. On page SEO mostly focuses on the content that you deliver to your clients. Ensure that clients can easily be guided to make a purchase or take an action or benefit from the content you have on your website.

According to KARI DEPHILLIPS on an article featured on Content Factory she provides 23 Tips for Writing Web Content which are as follows:

1. Always start with keyword research for SEO.

2. Keyword stuffing is never okay

3. Drive toward powerful calls to action

4. Email vs. e-mail, Internet vs. internet and other style debates

5. Always hyperlink to your sources

6. Make the reader feel something.

7. Keep the action in your content writing

8. When writing for the web, chop it up.

9. Update your links

10. Invest in a good SEO suite 

11. Don’t forget SEO best practices

12. Give your readers a reason to care from the first sentence

13.  Paint a picture

14. “Do’s and Don’t’s” vs. “Dos and Don’ts” — which is correct?

15. If you’re not sure, look it up

16. Dictionary.com is your friend — so visit the site often.

17. Don’t call a banana an elongated yellow fruit

18. Revamp posts for maximum value

19. Web site vs. website vs. web site

20. Keep the reading level low

21. Provide added value

22. Never self edit your work (at least, not right away)

23. Level up your skills with online content writing & SEO training


Off Page SEO
Off-page SEO are activities done outside your website to push traffic to your website. These include social media and blogging.
Local SEO
Companies at times require to optimize their content in such a way that it only captures a certain audience. Local stores could benefit more from this as it makes easier for even visitors to the locality to find such businesses.

Google

Google is the biggest search engine. Anyone who wants to make a change in his company must ensure that the Google algorithms rank his website well.
Keyword Research
When people access or use the internet, they use certain keywords or key phrases. It is important for one to familiarize with this by offering industry specific keywords. Unfortunately, some may think you have to ensure every paragraph in your website content has keywords on it. Misuse of the keywords could negatively affect your company.
Ranking Reports
It is significant to know how your website generally performs based on various search engines.

Phase5: Development. This involves HTML/CSS coding, Databases and actual design of a Responsive Website

Phase6: Testing. Now that your website is done the next thing is testing. This includes Technical testing, browser compatibility, and the website fulfills its purpose as outlined in Phase1.

Phase7: Deployment. Having the website running, comes with a need to monitor and in case of bugs to be fixed. Also, comes with maintenance. There is a need for the content to also be constantly updated and the website also updated to meet the the demands of the ever changing technological world.
If you have a website running, that is okay, but there is more waiting for you reach those prospect customers browsing the internet daily.

Have any questions, throw them in for us, we’ll be glad to respond. Is there a topic you would like us to discuss, feel free to reach out to us.

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